Document / search engine: Cooperation challenges among consumers, brand owners and bio-based industry
Framework project: Bridging Consumers, Brands and Bio Based Industry to improve the market of sustainable bio-based products
Short name of the project:
CORDIS link if relevant: https://ec.europa.eu/research/participants/documents/downloadPublic?documentIds=080166e5c1fdbaf4&appId=PPGMS
The establishment of cascading of resources in the bioeconomy impedes the development of
cross-sectoral bio-based value chains which will be eventually integrated in value networks.
The development of new cross-sectoral bio-based value chains requires synergies and
cooperation between various sectors, both along and across the value-chains, bringing all
actors together, mobilizing the innovations and pulling the market by bringing new innovative
products. However, the interaction among processes and stakeholders between previously
unconnected sectors carries various challenges that in many cases constitute obstacles
towards the development of new value chains and sustainable bio-based business models.
Moreover, each stakeholder occupies a dual position in the chain, both as a provider to each
subsequent actor and as a client to each preceding one and thus the challenges posed in the
interaction among them are determined by both their initial identity (i.e. industry, brand owner,
retailer etc.) and their contextual role in the chain (i.e. provider or client).
In this report an analysis was made in order to provide insight into the cooperation between
the key actors of the bioeconomy market landscape putting emphasis on mapping the factors
that hinder the collaboration amongst them and investigate how trust and confidence between
them can be enhanced towards the market uptake of bio-based products. To this end, an
attempt was made to identify the challenges that exist in the interaction among industry
stakeholders, brand owners and retailers and consumers from each stakeholder’s point of
Countries/regions described/represented: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, The Netherlands