Improving the Public Acceptance of Bio-Based Products and Processes at Regional and Local Level Deliverable 5.4

Improving the Public Acceptance of Bio-Based Products and Processes at Regional and Local Level Deliverable 5.4

Main topic: Bio-based products, biomass supply chain
Document / search engine: Improving the Public Acceptance of Bio-Based Products and Processes at Regional and Local Level Deliverable 5.4
Framework project: Bridging Consumers, Brands and Bio Based Industry to improve the market of sustainable bio-based products
Short name of the project:
Website link: https://www.ecologic.eu/18039
CORDIS link if relevant: https://ec.europa.eu/research/participants/documents/downloadPublic?documentIds=080166e5dbedcff4&appId=PPGMS
Short description:

This paper provides three recommendations to improve the public acceptance of bio-based
products and processes:
1. Improve knowledge, education, and awareness on the bioeconomy. Even though
bio-based products and processes generally are viewed positively, the public remains
ill-informed on what they exactly constitute and what benefits they could offer. This lack
of knowledge combined with high expectations on product performance could result in
expectations not being met, and thus, disappointment. In turn, this could obstruct the
market uptake of bio-based products.
2. Facilitate a transparent and credible participation of civil society in the
development, implementation, and monitoring of bioeconomy strategies. Civil
society, distinctively not guided by government or business interests, is a key
bioeconomy stakeholder due to its commitment to social progress. In this light,
consumers and citizens should play an active role as co-creators in innovation
processes and strategy development related to the bioeconomy.
3. Strengthen the regional dimension of the bioeconomy. Over the years, regions
have increasingly become acknowledged – including in EU policy – as key actors that
are in a unique position to foster bioeconomy development. Regional bioeconomy
clusters are essential for citizens and consumers to experience the economic, social
and environmental benefits of the bioeconomy. However, it has turned out that a
significant portion of European regions are not able to fully seize their bioeconomy
potential.


Countries/regions described/represented: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, The Netherlands
Year: 2020