Document / search engine: Periodic Reporting for period 2 – ecoSave (Market maturation of a packaging concept for sustainable and resource efficient food packaging)
Framework project: Market maturation of a packaging concept for sustainable and resource efficient food packaging
Short name of the project:
CORDIS link if relevant: https://cordis.europa.eu/project/id/783480/reporting
Summary of the context and overall objectives of the project
The growing importance of sustainability – interlinking social, economic and environmental considerations – and logistics in the food and drinks supply system mean that packaging has become a key interface of this industry. Additionally, in the increasingly competitive retail landscape, differentiation and product standout is growing more important. This result in fierce competition among retailers and brand owners, leading to a strong focus on packaging cost, environmental sustainability, quality and attractive merchandising displays. However, until now, the increase of functional and environmental performance and appearance has invariably resulted in higher costs creating a business opportunity to a packaging concept that could present sustainable principles and goals whilst addressing cost, performance and market pressures. EcoSave Packaging (ESP) aims to pursue this market opportunity by bringing to market its innovative packaging material and patented assembling process that successfully address all aforementioned needs. The successful achievement of ecoSave objectives is expected to assist Europe in achieving objectives to secure resource efficient eco-innovative food processing. This project will therefore entail increased competitiveness for the SME value chain and for the EU as a whole.
EcoSave Packaging ApS (ESP) has developed a resource-efficient, environmentally friendly, high-quality and differentiated packaging patented concept that will radically impact the food packaging industry. ESP aims to mature, demonstrate and commercialize the disruptive ESPack, which represents a big market opportunity for the company and will bring substantial environmental and economic benefits to the packaging stakeholders.
Today we have established a world-class demonstration center of its kind to ensure a strong and continues demonstrate our environmentally ESP-material. We have the possibility to test and optimize our ESP-materials according to customers’ requirements and expectations. The demonstration center includes a cast film extrusion line and different converting machines modified for our ESP-material so we can perform tests of different types of packages within the dairy industry – such as dairy cups, bottles and milk packs.
There is an inexhaustible market where our ESP-material can be used. We have experienced that in addition to providing an environmentally-improving material, we also have great opportunities to contribute positively to recycling through a unique tracking of packaging made in our ESP material. We are in dialogue with major stakeholders in recycling.
Countries/regions described/represented: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, The Netherlands, UK