Document / search engine: REPORT OF BEST PRACTICES FROM SWG SCAR AKIS MEMBERS
Framework project: Common Agriculutral and wider bioeconomy reSearch Agenda
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Website link: https://ec.europa.eu/research/participants/documents/downloadPublic?documentIds=080166e5bf8a1952&appId=PPGMS
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The content of the study Whilst “Communication is essential for project effectiveness and sustainability” (FAO, 2012), it seems interesting to challenge some multi-actor innovative agricultural projects against the efficiency of their communication activities. In order to carry out this work, the SCAR AKIS SWG identified striking examples of communication practices in projects. Because of the diversity of the SWG SCAR AKIS members and their deep knowledge of the field of agriculture innovation and research in their country, from the national level to the regional level, the examples cover a broad range of natures, aims and inner structures of projects. Despite of not being an exhaustive report on the communication strategies in the frame of multi-actor innovative agricultural projects, this report aims at gathering practical tools in the spirit of a toolkit guide about the communication best practices. It is the result of collective work sessions through the SCAR AKIS SWG, in the light of the European Guidelines regarding multi-actor innovative projects’ communication. The experience sharing on numerous ongoing and finished projects is the basis of this study. The projects are of many types, at different geographical scales and of different sizes, showing the diversity of multi-actor projects all over Europe. In order to ensure a sounding study, the collected information is provided by projects participants, the SCAR AKIS SWG members and also persons belonging to the communication targeted groups. This report highlights some factors that can be considered as key success factors for best practices in communication applied to the frame of multi-actor innovative agricultural projects. In conclusion, the examples provided by the SCAR SWG AKIS highlighted the diversity of the communication of EIP and multi-actor projects. They also showed hurdles which have been overcome but which might prove, in some cases, difficult to tackle. Moreover, these examples showed some key factors for ensuring the success of communication and to better disseminate the results. The results of the study “best communication practices collected by SCAR AKIS SWG members” are available in the annex I of the present report.
Countries/regions described/represented: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonian, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, The Netherlands