Eco Friendly Living Starts at Home_D.2.2.1

Within the framework of the BIOECO-UP project, our objective was to raise awareness among citizens and actively involve them in the field of the bioeconomy, both as consumers and as producers. To this end, we developed guides demonstrating the home production of bio-based products, which were translated into several languages. To enable the practical testing of these guides and to showcase the opportunities offered by green marketing, three workshops were organised in each participating country, through which at least 40 participants per country received training. Complementing the workshops, educational materials and instructional videos were produced and published on the project website, YouTube channel, and social media platforms. In addition, informational and supporting materials were disseminated among participants and interested stakeholders, both during the workshops and through various events and online channels.